Business Administration -
Management & Marketing

Associate in Specialized Business Program

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Associate in Specialized Business Degree in Business Administration — Management & Marketing

Earn your specialized associate degree in management and marketing in 2 years at our campus located in State College, Pennsylvania
Accredited by ACCSC
Licensed by the PA Department of Education, Department of Private Licensed Schools

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Program Highlights :
Business Administration — Management & Marketing ASB Degree:

Become a competent leader and indispensable asset in the business world by gaining the skills you need in leadership, entrepreneurship, communication, marketing, and more. Every company is in need of individuals who know the ins and outs of management and marketing, from creating effective advertising and social media campaigns to selling and purchasing principles to the latest software platforms. At South Hills School of Business & Technology, we can prepare you for a career in the marketing and communications fields in just two short years with our Associate in Specialized Business Degree in Business Administration — Management & Marketing (BAMM).

We combine classroom learning and theories with practical application and real-world examples in order to teach you how to plan, organize, direct, and control the resources at your disposal.

Our experienced instructors cover topics like:

Creating management plans to support strategic, tactical, and operational goals
Collecting marketing data using surveys and focus groups and analyzing it to find non-obvious patterns
Creating advertising and promotional materials and preparing media plans
Demonstrate basic selling techniques through role plays and the utilization of sales proposal materials
Creating effective marketing plans using the 4 P’s — product, place, price, and promotion — to reach a target market
Using social media platforms to promote/market internationally and applying SEO, SEM, and analytics to understand reach and engagement principles
Creating business plans and preparing income statements and balance sheets

Internship:

Your education will include a 12-week internship where you will get the opportunity to put what you’ve learned from our talented faculty to work in real-world settings. Previous management and marketing internship locations have included:

Graduates of our BAMM Associate in Specialized Business Degree can apply for a wide range of different positions in a number of fields, which gives you a lot of flexibility and potential to build on in your career. And many of our entrepreneurial graduates have used their capstone business plan project as a foundation for their own business venture.

Business Administration—Management & Marketing

A successful BAMM student…

Has good communication skills
Is business-minded
Is success-oriented
Enjoys competition

Why You Should Choose South Hills

South Hills School of Business & Technology has been in the business of helping our students gain the specialized career skills they need for over 50 years. We know that we can help you, too, as you prepare for your future career. Here are just a few reasons why:

Small Class Sizes

It’s important to us that each of our students feels seen, both in what they need out of their education and what their goals are. It’s why we keep our class sizes small, so you can build a personal relationship with your teachers.

Internship and Networking Opportunities

Every specialized degree program we offer at South Hills includes a 12-week internship component, which gives you not only hands-on experience, but also a chance to network and connect with our partner organizations.

Financial Aid and Scholarships

Finances shouldn’t stand in the way of you being able to train for the career you want. South Hills offers a number of ways to help pay for your program for those who qualify. Grants, loans, and special funding for veterans are just some of the possibilities we can explore with you, and our Financial Aid team is available to help you navigate these options.

Experienced Instructors and Mentors

Our instructors are also experienced professionals who know what it takes to be successful in the job market. Marketing and management classes are taught by market consultants, coordinators, and skilled leaders who incorporate their experience into the curriculum.

The Outlook for Management and Marketing Jobs and Careers

The BAMM program at South Hills is designed to get you ready for entry-level marketing and management jobs, like:

Marketing Associate
Sales Manager
Purchasing Agent
Social Media Marketing Manager
Real Estate Agent
Sales & Marketing Specialist
Store or Property Manager
Entrepreneur

The areas of marketing and management are both expected to see big growth this decade, according to the Bureau of Labor Statistics. Employment in management occupations are projected to grow by 9% and add around 906,800 new jobs. Media and communications are also on the upswing, with jobs expected to grow by 14% — faster than the average.

With a specialized associate degree in management and marketing, you also lay the foundation to increase your opportunities for success. The BLS found that people who earned their associate degrees average almost 20% higher wages and had an unemployment rate two percentage points lower than those who had only a high school diploma. A specialized associate degree is also a potential jumping off point to getting your bachelor’s degree or even master’s degree later on as you advance in your career.

A Closer Look at Our Management and Marketing Classes

The Business Administration — Management & Marketing ASB Degree at South Hills is an on-campus program that features small class sizes and more opportunities for individualized attention.

Credits :

Our BAMM curriculum consists of 132 credits that can be completed in just 2 years. It includes courses like: Advertising & Public Relations, Social Media for Business, Marketing Research & Statistics, Supply Chain Management, and Human Resource Management.

The complete course list for Business Administration- Management & Marketing is located in our Course Catalog.

Hear From Our Alumni

Explore the impact of our programs through the experiences and accomplishments of our esteemed alumni. Check out our Alumni Testimonials page for more.

“ I love creating personal, yet professional connections with our clients and community. Just like those shaping each individual’s journey at South Hills, social media audiences love to see people making a difference and forging their own paths to success. I love creating content for my clients that speak to their audience and tell their story. That is why I love my job!”

Katey Crean, BAMM Graduate

“ The BAMM Program provided a broad range of skills and interests, which was the appeal for me. I wasn’t sure exactly what I wanted to do but I knew it was within the realm of management and marketing. The BAMM program allows for diversity in a career path, so it’s a great choice for those that don’t have a specific skill they’re focusing on. South Hills provided a supportive learning environment with dedicated staff and administration. I always felt help was available when needed. Some of the things I found most useful at South Hills were the real work-life scenarios.”

Tara Homan, BAMM Graduate